[Alien]

Exogen is a bag designed for the Paraphernalia exhibition on the theme of ‘Alien’. It is conceived as an object on the edge of the familiar: something recognisable, yet slightly off-kilter. The piece combines two distinct elements: a rigid, skeletal structure and a supple textile membrane that seems to breathe. They do not merge into one another, but remain in tension, thus defining the hybrid nature of the object. Presented in a dedicated installation, Exogen is suspended, isolated and repeated throughout the space, like a series of specimens under observation. The object shifts from being an accessory to a presence. It no longer exists solely to be used, but as a form that occupies space differently—something domestic, yet strange. A controlled anomaly.
Bag design
Lélie Guiochet
Photography
Lélie Guiochet
Set design
Lélie Guiochet

[Colette]

‘Colette’ starts from a simple observation: the bra is an intimate item, worn daily next to the skin, yet designed to be disposable.

It wears out, no longer fits properly, and is almost never repaired, resold or recycled. ‘Colette’ challenges this logic. Instead of a fixed item, it proposes a system: a bra made up of separate components – cups, underband, straps, fastenings and underwires – designed to be assembled, replaced and readjusted over time.

The fabric components are 3D-knitted, seamless and industrially compostable. Structural parts such as the underwire and fastenings are infinitely recyclable. The garment is no longer static. It adapts, evolves and follows the body through its changes.

Product design
Lélie Guiochet
Techniques
3D knit
Partner
TTKnit
Artistic director
Lélie Guiochet
Photography & Video
Dylan Rochat
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[Gazezette]

Gazette available created for the Martine Cosmetics pop-up
Graphic design and AD
Lélie Guiochet
Made for
Martine Cosmetics
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[HOMEWORKS]

Created in collaboration with Micasa, the candle holders transform any space into a warm and inviting place. Their simple interlocking system adapts to any setting: intimate dinners, lively buffets, shelf decorations, round tables, long tables, or coffee tables. They offer endless combinations of shapes and colors, used alone, in a circle, or assembled into larger candle sculptures.

Product design
Lélie Guiochet
material
metal
Collaboration
MICASA
video
Enzo Esmieu
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[O'Sun]

O’sun transforms into a beach towel with a simple gesture. Inspired by the mechanism of a drawstring pouch, pulling the straps on each side turns the towel into a bag to store your belongings. Once unfolded, it offers a large surface to lie on. A discreet pocket, hidden within the straps, keeps your personal items safe so you can enjoy the beach with peace of mind.
product design
Lélie Guiochet
material
cotton
Photography
Lélie Guiochet
Video
Enzo Esmieu
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[Woolen]

In Switzerland, wool, despite being produced in large quantities, remains largely underused. Woolen collection brings new life to this noble material through a floor cushion and two wool felt baskets. Designed as single-material pieces, without stitching, only through cutting and assembling, these objects are simple, durable, and customisable in color. Delivered flat, they are easy to transport and assemble. The aim is to showcase wool in its purest form while promoting sustainable and affordable production. (autre paragraphe) Every year, thousands of tons of wool are harvested in Switzerland, but much of it is under-utilized. This natural material, appreciated for its softness and sturdiness, is used here in felt form, without chemical dyes, to preserve its qualities. As a monomaterial, wool is easily recyclable, offering a sustainable solution. Its seamless design enables easy assembly, while optimizing its use. A local and often overlooked resource, wool is a valuable and affordable alternative.
product design
Lélie Guiochet
material
100% Swiss wool
techniques
felted wool
Photography
Lélie Guiochet
Video
Enzo Esmieu
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[Anahi]

Blind children face difficulties from an early age in understanding the concept of colors, making them dependent on external help when making choices. Accompanied by an instruction guide, Anahu markers are designed to meet the needs of visually impaired children by offering an autonomous learning experience of colors through synesthesia. Each marker has a shape associated with its color, with forms directly inspired by shade/color buttons, which already help blind individuals choose their clothing. Anahi aims to provide an educational sensory experience, making the concept of colors accessible and fun to learn independently.
product design
Lélie Guiochet
partner
UCBAveugles
Photography
Lélie Guiochet
Video
Lélie Guiochet · Edy Guiochet
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[whispering forest]

A dark romance short film exploring self-questioning and emotional descent.
Set inside a shadow-filled apartment, the story follows a troubled woman trying to understand the mysterious love haunting her. A mirror suddenly transports her into a forest a metaphor for her unconscious mind where nature seems to whisper the answer she has been searching for deep within herself. Moving through light, obsession and collapse, she gradually confronts the true nature of this dark love.

Director / Editor
Davies
Actress
Oda Louise
Photography
Lélie Guiochet
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[Alguibag]

No more disposable plastic pots. Alguibag is a flexible pot, woven from Breton seaweed and flax, can be planted directly into the soil along with the plant. As it decomposes, it releases essential nutrients that enrich the soil and support growth. This system allows roots to spread freely while respecting the natural cycle and making use of abundant local resources. (autre paragraphe) Kelp seaweed, harvested mainly in Brittany, is a marine algae rich in minerals and trace elements that are essential for soil fertilization. These nutrients promote plant growth while enriching the soil.Traditionally used as a natural fertilizer, the seaweed is carefully washed and treated to preserve its properties before being transformed into a strong, durable fiber. This material is then woven with flax to create a flexible and long-lasting textile. When planted, the seaweed and flax gradually decompose, nourishing the soil and allowing roots to grow freely thanks to the fabric’s flexibility. This process creates a natural cycle of nourishment and biodegradation, while respecting the environment and showcasing local resources.
product design
Lélie Guiochet
material
kelp seaweed and flax
Photography
Lélie Guiochet
video
Enzo Esmieu
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[Tender authority]

Photography
Lélie Guiochet
Make-up
William
design bonnet
Lélie Guiochet

[Kugri atelier]

Photography for Kugri Atelier
Photography
Lélie Guiochet
Jewellery
Kugri Atelier

[Twister's]

Twister’s lamp collection is designed to adapt to any space and features a single modular cardboard base for all formats. Three sizes are available: bedside lamp, small floor lamp and medium floor lamp. Each lamp stands out with a pleated tracing paper lampshade, crafted like fabric to create a subtle play of light through layering and opacity. The pleats, sewn and overlapped, generate unique shapes and volumes depending on the format and size. Easy to assemble, the lampshade is sold separately and wraps around the base, attaching effortlessly with magnets and a buttonhole detail inspired by textile design. It’s also possible to change the lampshade as often as you like, switching colors whenever you feel like it.
product design
Lélie Guiochet · Julie Tena
material
tracing paper
Image director
Lélie Guiochet
Photography
Lélie Guiochet
video
Lélie Guiochet · Edy Guiochet
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[Harry Nuriev]

First issue dedicated to the universe of Harry Nuriev, designer and founder of Crosby Studios. The magazine showcases his work in spatial design, digital art and the metaverse, always moving between the real and the virtual. This edition offers a graphic reading of his projects, intertwined with interviews.
Graphic design
Lélie Guiochet · Alice Graff
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[Geonbae]

That simple gesture of glasses clinking together in a burst of conviviality is at the heart of many cultures. Geonbae mug is designed to elevate that ritual, inspired by the Korean beer-soju mix, which aims to maximise the effervescence during a toast. Its thick glass shape enhances the foam without letting it overflow. Each toast becomes more than just a gesture: it turns into a true moment of celebration, a shared pleasure.
Product design
Lélie Guiochet
partner
Niesenglass
Image director
Lélie Guiochet
Video
Enzo Esmieu
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Geonbae
Lélie Guiochet

Lélie Guiochet

I am a freelance art director and product designer based in Paris.

Trained in industrial design at ECAL, I learnt to approach a project holistically: understanding a need, developing an object, then considering how it comes to life and tells its story. Very quickly, my interest shifted. Beyond the object itself, it was everything built around it that drew me in: the image, the staging, the storytelling.

Today, I develop projects at the intersection of product design, art direction and image production. I work on campaigns, visual identities and editorial content, as well as on objects, installations and more scenographic projects. My approach remains rooted in reality: the material, the body, the use. I am interested in how a project exists not only visually, but in what it conveys, in the way it is perceived and experienced. I do not see the image as a starting point, but as the continuation of a project.

Contact
Instagram
Lélie Guiochet
Geonbae