[Colette]

"Colette" speaks of an intimate object worn directly against the skin, and yet one we abandon without remorse: the bra. It is an object that becomes obsolete, that is not resold second-hand and that is only rarely recycled. It accompanies us only for a few years, before wearing out or becoming too small. So "Colette" imagines a system that adjusts over time: a bra made of separate parts, cups, underband, straps, fasteners, underwire, to assemble, replace independently, readjust and personalize. The different parts are 3D-knitted, seamless and industrially compostable. The underwire and the fasteners, for their part, are infinitely recyclable.It is no longer the bust that adapts to the object, but the object that evolves with it.

Type
Date
Techniques
Partner
Design
Image Director
Photography & Video
Bra
06-2025
3D knit
TTKnit
Lélie Guiochet
Lélie Guiochet
Dylan Rochat

[3ss]

Collection of lace caps, handmade from leftovers, Calais lace, inherited, collected, salvaged. Precious materials often set aside, too small, too flawed. The lace industry produces a huge amount of waste, and this project is about working with what’s left to create an everyday accessory. These caps are inspired by béguines, rural headpieces, and English ceremonial lace caps. But without repeating their codes. No religious or social function here, just a free accessory. A new way of wearing lace, far from its outdated image.

type
date
material
Design
Photography
lace bonnet
01-2025
falling lace
Lélie Guiochet
Lélie Guiochet

[O'Sun]

O’sun transforms into a beach towel with a simple gesture. Inspired by the mechanism of a drawstring pouch, pulling the straps on each side turns the towel into a bag to store your belongings. Once unfolded, it offers a large surface to lie on. A discreet pocket, hidden within the straps, keeps your personal items safe so you can enjoy the beach with peace of mind.

type
date
material
Design
image director
Photography
Video
Beach towel / beach bag
02-2023
cotton
Lélie Guiochet
Lélie Guiochet
Lélie Guiochet
Enzo Esmieu

[Woolen]

In Switzerland, wool, despite being produced in large quantities, remains largely underused. Woolen collection brings new life to this noble material through a floor cushion and two wool felt baskets. Designed as single-material pieces, without stitching, only through cutting and assembling, these objects are simple, durable, and customisable in color. Delivered flat, they are easy to transport and assemble. The aim is to showcase wool in its purest form while promoting sustainable and affordable production. (autre paragraphe) Every year, thousands of tons of wool are harvested in Switzerland, but much of it is under-utilized. This natural material, appreciated for its softness and sturdiness, is used here in felt form, without chemical dyes, to preserve its qualities. As a monomaterial, wool is easily recyclable, offering a sustainable solution. Its seamless design enables easy assembly, while optimizing its use. A local and often overlooked resource, wool is a valuable and affordable alternative.

type
date
material
techniques
design
Image director
Photography
Video
floor cushion & baskets
06-2024
100% Swiss wool
felted wool
Lélie Guiochet
Lélie Guiochet
Lélie Guiochet
Enzo Esmieu

[Sasha]

Created in collaboration with Micasa, Sasha candle holders transform any space into a warm and inviting place. Their simple interlocking system adapts to any setting: intimate dinners, lively buffets, shelf decorations, round tables, long tables, or coffee tables. They offer endless combinations of shapes and colors, used alone, in a circle, or assembled into larger candle sculptures.

type
date
material
partner
Design
Image director
video
candle holders
06-2024
metal
MICASA
Lélie Guiochet
Lélie Guiochet
micasa
Enzo Esmieu

[Alguibag]

No more disposable plastic pots. Alguibag is a flexible pot, woven from Breton seaweed and flax, can be planted directly into the soil along with the plant. As it decomposes, it releases essential nutrients that enrich the soil and support growth. This system allows roots to spread freely while respecting the natural cycle and making use of abundant local resources. (autre paragraphe) Kelp seaweed, harvested mainly in Brittany, is a marine algae rich in minerals and trace elements that are essential for soil fertilization. These nutrients promote plant growth while enriching the soil.Traditionally used as a natural fertilizer, the seaweed is carefully washed and treated to preserve its properties before being transformed into a strong, durable fiber. This material is then woven with flax to create a flexible and long-lasting textile. When planted, the seaweed and flax gradually decompose, nourishing the soil and allowing roots to grow freely thanks to the fabric’s flexibility. This process creates a natural cycle of nourishment and biodegradation, while respecting the environment and showcasing local resources.

type
date
material
dimension
techniques
Design
Image director
Photography
video
plant pot
06-2023
kelp seaweed and flax
3 dimensions
weaving
Lélie Guiochet
Lélie Guiochet
Lélie Guiochet
Enzo Esmieu

[Candidate]

In response to the unique universe of Martine Cosmetics, I created a tailor-made application. Inspired by their love for Christmas and their latest holiday collection, my cover letter became a letter to Santa, and my portfolio turned into a mini Christmas catalog. This project led to an internship within the brand.

type
date
Design
Christmas catalogue
06-2023
Lélie Guiochet

[Harry Nuriev]

First issue dedicated to the universe of Harry Nuriev, designer and founder of Crosby Studios. The magazine showcases his work in spatial design, digital art and the metaverse, always moving between the real and the virtual. This edition offers a graphic reading of his projects, intertwined with interviews.

type
date
Design
Magazine
06-2023
Lélie Guiochet
Alice Graff

[Anahi]

Blind children face difficulties from an early age in understanding the concept of colors, making them dependent on external help when making choices. Accompanied by an instruction guide, Anahu markers are designed to meet the needs of visually impaired children by offering an autonomous learning experience of colors through synesthesia. Each marker has a shape associated with its color, with forms directly inspired by shade/color buttons, which already help blind individuals choose their clothing. Anahi aims to provide an educational sensory experience, making the concept of colors accessible and fun to learn independently.

type
date
material
partner
Design
Image director
Photography
Video
Colored markers
02-2023
recycled plastic
UCBAveugles
Lélie Guiochet
Lélie Guiochet
Lélie Guiochet
Lélie Guiochet
Edy Guiochet

[F-Camp]

Every year, thousands of tents are abandoned after festivals. To address this waste, F-CAMP offers a sustainable solution by providing gathering spaces designed with Freitag tarp, known for its unique identification and waterproof properties. These structures streamline festival-goers' movements, optimize campsite organization by avoiding the use of threads and favoring detachable, washable components. With a design minimizing seams, our approach facilitates production and transportation by train or truck on standard European pallets, ensuring both durability and practicality.

type
date
material
partner
Design
Image director
3D renderings
Video
festival tents
02-2024
Freitag tarpaulins
Freitag
Lélie Guiochet
Julie Tena
Lélie Guiochet
Edy Guiochet
Lélie Guiochet
Julie Tena

[Geonbae]

That simple gesture of glasses clinking together in a burst of conviviality is at the heart of many cultures. Geonbae mug is designed to elevate that ritual, inspired by the Korean beer-soju mix, which aims to maximise the effervescence during a toast. Its thick glass shape enhances the foam without letting it overflow. Each toast becomes more than just a gesture: it turns into a true moment of celebration, a shared pleasure.

type
date
material
partner
Design
Image director
Video
beer mug
11-2022
recycled glass
Niesenglass
Lélie Guiochet
Lélie Guiochet
Enzo Esmieu

[Twister's]

Twister’s lamp collection is designed to adapt to any space and features a single modular cardboard base for all formats. Three sizes are available: bedside lamp, small floor lamp and medium floor lamp. Each lamp stands out with a pleated tracing paper lampshade, crafted like fabric to create a subtle play of light through layering and opacity. The pleats, sewn and overlapped, generate unique shapes and volumes depending on the format and size. Easy to assemble, the lampshade is sold separately and wraps around the base, attaching effortlessly with magnets and a buttonhole detail inspired by textile design. It’s also possible to change the lampshade as often as you like, switching colors whenever you feel like it.

type
date
material
dimension
Design
Image director
Photography
video
paper lamps
11-2024
tracing paper
3 dimensions
Lélie Guiochet
Julie Tena
Lélie Guiochet
Lélie Guiochet
Lélie Guiochet
Edy Guiochet
Twister's Twister's